Digital Marketing Training

The easiest way to improve your digital & social media skills.

Knowledge is something we are not afraid to share. Learn best practices, tactics and lates trends, from beginner to seasoned pro :

Social Media Training
Social Media is an online media where user can easily participate, share and create content. Social Media can include: blogs, social networks (Facebook, Twitter, YouTube, Instagram) and forum. Enhancing the brand using social media is one of the new ways to advertise.
Our training sessions will provide you with this following key takeaways:

  • Optimizing your social profile to get more exposure
  • Developing strong marketing plans for your social audience
  • Identifying social metrics to grow a brand
  • Building relationships with the target audience
  • Understanding the challenges of social media marketing
  • Creating the appropriate content for your media social profiles
  • Solidifying your community and generating more followers

Email Marketing Training
Effective online campaign can be conducted simultaneously through the promotion system called email marketing also known as Newsletter or email blast . The system will help you to promote your products through your customer’s inbox effectively and most importantly: cost-efficient.

The major points that our email marketing training course will highlight include the following:

  • Identifying audience segments
  • Determining when to send emails
  • Boosting engagement
  • Personalizing messages for your target audience
  • Applying calls to action on email correspondence
  • Developing an effective email roadmap
  • Measuring the effectiveness of email correspondence to overall digital strategies

Digital Advertising Training

Learn how to advertise on Google and social media such as Facebook, Twitter and Instagram. Our Digital Advertising & Affiliates classes will teach you how to get started with the basics and advanced online tactics. Digital advertisers and marketing practitioners will pitch an insight or two throughout the discussion, leaving you with key takeaways at the end of the learning session.

The courses fall under different categories to suit the appropriate skill level of participants. We have Essentials, How-to’s, Optimization tips, and Strategy & Planning techniques. The training will give you access to extensive resources to make it easier to learn online advertising.

Affiliates Training
Affiliate system means MORE SALES, it’s a popular method of promoting web businesses. Howdoes it work? Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).

Our affiliates training will equip you with the basic frameworks for affiliate marketing. This includes the types of affiliates you can work with, tracking methods, and program models applicable to your specific business needs or niche. Some of the classes serve as introductory courses, while others are advanced and extended courses for the basics.

Content Marketing & SEO Training
Leverage Seacrh Engine Marketing (SEM) to create inorganic expansion through various forms of Online Advertising. The SEM training focus on the fundamentals of the different aspects of the modern digital platform. These lessons cover various subjects, including how a website can use general and common tools like social media, content marketing, and paid search to increase the visibility of a website through link building and other methods.

In this training you will know how to use the advanced search functions of social networking sites, connect with important people in the industry to further the company’s growth, and construct creative pitches with a limited character count.

will also include instructions on how to properly use specific tools such as Google+ to find and engage a target audience by either building a loyal community or becoming part of one.

Several lessons will also include the changes and developments in the SEO industry over the past few years. It’s important that professionals learn where SEO and SEM came from before they can understand the new direction it’s going in, as well as the purpose of the continuous updates search engines keep rolling out. Knowing the trajectory that search engines such as Google envision for the search experience they want to provide users will determine how well a website can best take advantage of it.

The goal of this SEM training class is to provide professionals with the means to build a holistic strategy that incorporates all of the right tools that every website owner already has at their disposal. Applying for this course will allow users to effectively use these web tools as soon as they are able, and begin implementing the necessary changes to improve the status of their website.

Analytics & Conversion Training
You can’t improve what you don’t measure. Learn the ins and outs of web analytics, including conversion optimization and A/B testing. Web analytics and data classes drive deep insight into building key performance indicators (KPIs), analytics dashboards, predictive analytics, conversion tracking and all the landing page optimization and conversion tactics available.

These training offer a great way to get up to speed on the latest big data and analytics tools, platforms and technology used to excel in today’s fast-paced digital world.

Web Maintenance Training
Websites require regular maintenance such as updating content and graphics, keeping the web up-to-date in order to display the latest products and services from your business,communicating with customers, and adding new features. Whatever your business is, you need to do maintenance on the website in order to ensure that you are getting the highest return on your investment. Web maintenance services can be suited to the needs of your business.

Support System Training
This system is closely related to marketing activities. It includes email ticketing with ID, live chat with chat history, visitor monitoring, help-desk for the user, knowledge base – a filling system for FAQ, etc …These support systems strongly assist the customer service team to help your customer.

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